A Lead List Has No Memory
A list can tell you who exists. It cannot tell you what a business has been doing, what changed recently, or why a conversation might be timely.
Editorial observations
The Weekly TAO
Observations become more interesting when you can see what changed. The Weekly TAO explores questions, patterns, and ideas that emerge from looking at publicly visible business activity over time.
Why Is This Business Advertising?
An advertisement tells us what a business is presenting publicly. Understanding why requires context, history, and careful observation.
What Changed?
A snapshot tells you what a business looks like today. A change gives you something to wonder about.