A public research platform built on preserved observations
Research with context.
Prepare for a client meeting, research a prospect, explore a market, or research an industry with a clearer view of publicly observable business activity over time.
Use preserved observations to develop better questions, recognize relevant change, and connect what you learn to the products and services you provide.
Explore the public record
What are you researching?
Begin with a business, market, or industry, then explore the public observations and historical context associated with it.
What you will find
Public activity organized for research.
The Active Observatory brings together timestamped advertising activity, website observations, AI Awareness observations, Hiring observations, Organic Search environments, organized business records, and market and industry browsing.
Where multiple observations exist, the record preserves earlier dates so activity over time can be understood in context.
Observation method
How observations become useful context.
Each record shows what was publicly observable, when it was collected, and the public source of the observation.
- 01
Observe
Record what was publicly observable through an accessible source.
- 02
Timestamp
Anchor the observation to the date it was collected.
- 03
Preserve
Maintain the prior record so later change can be understood.
- 04
Present
Make the observation available for research without ranking or recommendation.
For professional researchers
Continue your research.
Researching a business that isn’t yet included?
The Active Observatory preserves publicly observable activities over time. Active Advertiser Network helps professionals apply that research to prospect research, client preparation, market research, and informed business conversations.
Subscribers can also request businesses for future observation as The Active Observatory continues to grow. Inclusion and historical coverage are not guaranteed.
Learn about Active Advertiser Network